Customer Behavior of Green Advertising: Confirmatory Factor Analysis
نویسندگان
چکیده
منابع مشابه
Confirmatory Factor Analysis
This article is the second of two on the use of confirmatory factor analysis (CFA) as a method to assess construct validity. The construct validation criteria required by the conventional MTMM approach are satisfied only by certain ideal data sets, such as those in which the method variance of measures is very low. The CFA approach to multitraitmultimethod (MTMM) data is more general, in that v...
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The aim of the current study was twofold: (1) to validate the internal structure of the general English (GE) section of the university entrance examination for Ph.D applicants into the English programs at state universities in Iran (Ph.D. UEE), and (2) to examine the factor structure invariance of the Ph.D. UEE across two proficiency levels. Structural equation modeling (SEM) was used to analyz...
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Principal components analysis and factor analysis are common methods used to analyze groups of variables for the purpose of reducing them into subsets represented by latent constructs (Bartholomew, 1984; Grimm & Yarnold, 1995). Even though PCA shares some important characteristics with factor analytic methods such as exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), the ...
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ژورنال
عنوان ژورنال: Advances in Science, Technology and Engineering Systems Journal
سال: 2021
ISSN: 2415-6698,2415-6698
DOI: 10.25046/aj060192